Professional copywriters will cost a fortune…

Who is your ” copywriter ” ?

You cannnot just list out a product’s features with saying “buy now”.

People will bounce off that page quickly unless they came there intent on buying your product (not likely).

To sell, you need to really communicate with your target prospect, hit their buttons, and show them how your product will benefit them RIGHT NOW.

It really is an art and a science mixed together.

You can go out and hire a professional copywriter like Mike Fortin to do your copy for you, however hiring a guy like that is going to cost you a pretty penny. His minimum charge for a project is $3,000. However, doing it yourself without any training can be a total shot in the dark. Why not get a helping hand?

A simple program called Glyphius 2008 is your solution. This program is designed to evaluate your content copy and give it a score. Can a piece of software replace the human element of a trained copywriter? Absolutely not.

However, can it give you a big boost if you don’t really know what you’re doing?

Absolutely !!

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Most copywriters maintain what is called a “swipe file”. A “swipe file” is a collection of winning ads, or bits and pieces of ad copy which works. A good swipe file takes quite a bit of time to compile, however it can be very helpful when you are authoring your own copy. It keeps you from having to re-invent the wheel. It’s like when one of us installs WordPress to begin a quick blog site. Most likely we’re going to install a pre-designed theme and then modify. Why? Because somebody else has done the work and it looks pretty good. That’s the same logic with a swipe file. Others have done the testing and seen what works. Why not use that hard-gotten information yourself?

Glyphius is like a built-in swipe file that you don’t have to develop yourself. When I first ran across it, I thought it was a scam. Not that I thought the author would cheat me, but more because I was wondering the obvious: “How can a piece of software provide any kind of judgement at all on ad copy?” But, Glyphius 20008 was not making any claims that it could replace a copywriter. In fact, it was sold simply as a tool for helping you to optimize your own copy. Obviously, the person operating the software is still a key piece of the puzzle. That makes sense to me.

Then, I found a PDF document. In it, he performs a series of split tests on headlines on which he used Glyphius. He found that the software was correct and that the scores reported translated into real world changes in conversion rates. So, now I see a good copywriter endorsing Glyphius. And the software has also been endorsed by other leading copywriters like Michel Fortin, Roberta Rosenburg and Michael Humphreys. I heard Fortin endorse it just last night, actually, on a webinar he did in conjunction with Eric Graham. Eric Graham says : When James came out with Glyphius there was quite a bit of controversy about the effectiveness of the software, but one by one many top copywriters (myself included) began endorsing it after we put it to the test and discovered that the darn thing actually worked pretty good!

Well… My long term test results were actually BETTER than my initial few rounds.

Here is how the 181 test rounds turned out:

Higher Glyphius score BEAT the control: 127 times

Higher Glyphius score TIED* with the control: 21 times

Higher Glyphius score LOST to the control: 33 times

(In reality if you let a test round run long enough a “winner” will eventually emerge, but the very small improvement is usually not worth allowing a test round to run for an excessive length of time. You’ll wind up leaving far more money on the table by delaying your next round.)

So… Glyphius actually “predicted” the winner in over 70.1% of the tests.

But what really surprised me was the low number of “ties”. From my experience in most multivariate test rounds around 1/3 of the variables you test will not produce a measurable impact one way or another. (Unless you run the test “forever” like I mentioned.)

So based on that I had expected to see around 60 “ties” out of 181 variations tested.

I’m still scratching my head a bit to figure out why there were not more rounds that came up about even.

The only explanation I can think of is that different words (even synonyms) carry a vastly different emotional punch and produce different responses. So when trying for a higher Glyphius score, perhaps you are modifying and mixing enough of these “high response” words into the headline that it is significantly changing the emotional “charge” of the copy enough to either boost or hurt response, but not leave much room in between. Who knows?

Bottom line is… I’ll be using Glyphius even more when creating variables to test in 2008.

I went and picked up the software and am running it now. Its one simple EXE file and the interface is very simple. However, the scoring it provides is awesome. I’m already playing with it to increase the effectiveness of my own copy. If you want to create your own copy, but have the guidance of some known copywriting tests without paying thousands to hire a copywriter, then Glyphius is worth your time.

Let’s do the math. Glyphius 2008 will run you $ 300 (USD). Its a one-time cost.  If I even double my conversion Special Pricing rate (which would not be hard), I would pay for Glyphius in short order – with just the DIFFERENCE in conversion rate! I obviously have a lot of work to do with that landing page, and I knew that already. But, having some guidance in choosing the text will be quite helpful. I’ll publish the changes I receive on this page in a few weeks after I’ve had an opportunity to perfect it.

Glyphius is VERY relevant to the audiences,  and I am fully confident that it will pay off many times over for anybody who uses it. It takes only a small increase in conversion to pay off.

We all want more traffic. More sales. That’s why I am using Glyphius 2008 and recommend it for you, too.

Price $ 300 Not $ 200; Not even $ 100 (USD)

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Who will be your ” copywriter ” ??

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